EXECUTIVE EDUCATION
ECG: Helping Institutions Profit Through Executive Education
We understand the nuances of how educational institutions operate, and how critical executive education is to your reputation, branding and profitability. That is why the foremost educational institutions turn to ECG to plan, manage and execute their prestigious executive education programs.
Our work with leading universities and small colleges includes strategic planning, budgeting, branding, marketing and post-program management.
Attendee Registration/Management +
ECG crafts a system for course registration, payment collection and attendee management through third-party platforms. This helps you develop a clean database, manage attendee records and run reports seamlessly.
Attendee Marketing +
The lifeblood of your program is building your database and – ultimately – your attendance. ECG helps define your target market and determine smart channels to reach them through a multi-platform marketing plan.
Program Management +
Whether we are booking facilities and negotiating contracts or working with your internal planning team, ECG’s full-service approach to program management will help ease the burden on your overstretched staff.
Budgeting +
Like any business unit, executive education programs need a financial road map. We can review your existing budget and make recommendations, or create a template you can use to track revenue and expenses.
Faculty Liaison +
Faculty members tend to focus on teaching, not on logistics and attendee details. ECG will bridge the gap between the behind-the-scenes organization and the attendee experience.
Program Materials +
Open enrollment programs can be intricate, often involving case studies, branded and presentation materials. We help coordinate the production, packaging and distribution of materials in line with faculty instruction and organizational policy.
Customer Service +
A positive customer experience can have an enormous impact on your bottom line. We recognize that you work hard to attract your customers, and we will work equally hard to help you develop loyal attendees by providing superior customer service.
Attendee Management +
As an extension of your team, ECG will serve as the onsite, on-the-ground resource for your attendees – from arrival to departure. We handle all of the details to ensure the attendee experience is a positive representation of your brand.
Custom Training Program Management +
Many institutions offer custom training for corporate and non-profit clients. ECG can provide organization and business planning tactics to support you from proposal through execution of your custom training opportunities.
Post-Program Management +
Because each organization is unique, ECG will work with you to determine how best to extend the positive customer experience and maintain organizational branding. Our services range from attendee feedback collection and analysis to certificate production and course tracking.
TESTIMONIALS
"ECG has truly become an extension of the DCIIA team. At DCIIA events there is really no distinction between the DCIIA staff and ECG staff in the minds of our members. ECG represents DCIIA with professionalism, thinks creatively on our behalf, and supports our mission through its involvement in the DC industry. I endorse ECG for meeting planning and association management services."
Lew Minsky
President & CEO, DCIIA
ECG is a full-service firm managing Meetings and Events, Executive Education Programs and Trade Associations.
2016-06-28T16:08:37+00:00
Lew Minsky
President & CEO, DCIIA
https://www.eventgrp.com/testimonial/74/
"Simply put - ECG delivers unparalleled “peace-of-mind” event and marketing support. Mary and her team make a point of knowing the names of all participants, never miss a single detail ranging from room set up to agenda execution, and ECG also plays an important role in keeping us all on point, on time, and on agenda – all critical to delivering the best possible brand message and service."
John Payne
Heitman and Co-Pres DCREC, Executive Comm. At-Large Member DCIIA
ECG is a full-service firm managing Meetings and Events, Executive Education Programs and Trade Associations.
2016-06-28T16:10:03+00:00
John Payne
Heitman and Co-Pres DCREC, Executive Comm. At-Large Member DCIIA
https://www.eventgrp.com/testimonial/75/
"Mary and her team took care of every aspect of the event and assumed the burden of organization and managing long-distance logistics. The venue was perfect, the food and entertainment was first rate, the timing and logistics were well orchestrated which resulted in a memorable evening. In short, the event was flawless! Many thanks to Mary and the ECG staff for taking an idea and turning it into an event. Well done."
Bradley Scafe
President, Benefit Trust
ECG is a full-service firm managing Meetings and Events, Executive Education Programs and Trade Associations.
2016-06-28T16:11:08+00:00
Bradley Scafe
President, Benefit Trust
https://www.eventgrp.com/testimonial/76/
"From the moment I engaged with Mary and the ECG team, no request was ever too much. Her professionalism and commitment to delivering a first class event was exceptional. As an international guest, she was incredibly considerate of my requirements and managed the DCIIA Academic Forum with apparent ease, showing enormous experience in this field. The venue, food and facilities were first class. Please convey my thanks to all concerned."
Professor Michael E. Drew
Professor of Finance, Griffith University & Director, Drew, Walk & Co.
ECG is a full-service firm managing Meetings and Events, Executive Education Programs and Trade Associations.
2016-06-28T15:57:10+00:00
Professor Michael E. Drew
Professor of Finance, Griffith University & Director, Drew, Walk & Co.
https://www.eventgrp.com/testimonial/sidebar/
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ECG is a full-service firm managing Meetings and Events, Executive Education Programs and Trade Associations.
ECG PODCAST SERIES
The ECG podcast series provides tools for effectively outsourcing and managing events, meetings and association businesses. Listen now.
The ECG podcast series provides tools for effectively outsourcing and managing events, meetings and association businesses. Listen now.
EPISODE 3:
Why Financial Services Firms Need to Do it Right
